Many new writers believe that they can write a book and put it out there, and it's going to become a best seller. It probably won't. The key to success is knowing that it only comes with hard work. There is no such thing as an easy payday. Yes, you can write the book and sit back and wait to collect passive income while you go off and shop for that new drop-top or house on the hill. The only problem is that unless you market your book, no one will know that it exists.